Direct marketing specialists, Machulin Marketing travelled to Miami this past weekend to attend an educational and motivational industry leadership conference.

On October 24th, Machulin Marketing CEO Alejandro Paniagua along with the firm’s contractors travelled to Miami to attend the leadership conference, held at the Sheraton Miami Airport Hotel & Executive Meeting Center. The hotel was the perfect venue to host the event with an Executive Meeting Center offering 17,000-square-feet of event space. It is also the closest hotel to Miami International Airport and just minutes to downtown Miami.

The conference was attended by over 100 sales and marketing professionals from all across the United States. The itinerary for the day included keynote speakers, some who had flown in especially for the event. Each speaker had a dedicated topic to cover and each speaker very eloquently delivered their speech, which imparted their industry knowledge and wisdom on those in attendance, who all listened intently.

At Machulin Marketing they place a strong emphasis on learning leadership skills. Leadership is a focal point at Machulin Marketing, as the firm believes that successful businesses are built on solid foundations of strong leadership. “We were thrilled to have the opportunity to attend the event as it was hugely educational and motivational. It was a tremendous learning opportunity and also a great chance to build new networking relationships,” said Alejandro Paniagua, CEO at Machulin Marketing.

Machulin Marketing believes networking is something that entrepreneurs must master to help them on their entrepreneurial journey. In business terms, networking is an activity in which groups of like-minded business professionals develop and nurture relationships with the objective of helping to discover business opportunities and progress their career. The event in Miami was a perfect opportunity for those in attendance to capitalize on some of the most successful people in the sales and marketing industry in the U.S. being in attendance, and building new networking relationships at the networking drinks session that was held after the conference finished.

Machulin Marketing specialize in direct marketing campaigns because they believe that direct marketing creates a personal connection between brand and consumer as well as offering a great customer experience. The firm uses face-to-face marketing techniques to connect with consumers on behalf of their clients’ brands. They believe the one-to-one connections leads to long-lasting relationships between brand and consumers as well as leads to increased customer acquisition, brand awareness and brand loyalty for their clients.