Following their attendance at a valuable industry-networking event, direct sales and marketing firm Machulin Marketing outline their top tips to making the most of out these networking opportunities.

Tampa-based customer acquisition specialists, Machulin Marketing recently attended an industry leadership event in Miami. The event, attended by approximately 100 sales and marketing professionals from all across the U.S. provided an excellent opportunity for the young firm to establish some networking links. Their attendance at this event has spurred Machulin Marketing to reveal their 7-step guide for effective networking.


  1. Arrive early. It may seem like common sense, but it has to be reiterated. Arriving early can provide a great advantage and help someone to settle into the environment before everyone arrives. As a first attendee, the room will be less crowded, and people won’t have settled into groups. It also makes it easier to find other people who don’t have conversation partners yet
  2. Make the first move. Don’t hang back in the shadows, be pro-active and be the first person to approach people and start conversations.
  3. Smile. People who smile come across as friendly and approachable. Smiling can help put someone’s nerves at ease and make others want to talk to them.
  4. Ditch the sales pitch. Don’t go straight into the hard sell, keep the conversation light and informal. The key is to get the conversation started and to build relationships before jumping into business proposals.
  5. Be enthusiastic. People are won over by someone who exhibits genuine passion and enthusiasm for what they do. This doesn’t have to be about business, it can be something someone enjoys in their personal life. Someone talking about what they enjoy can be contagious and can make a great two way conversation.
  6. Don’t dominate the conversation. For a solid networking link to be established it’s vital for the conversation to go both ways, one person shouldn’t dominate it.   The most successful networkers are good at making other people feel special. They look people in the eye, repeat their name often and listen to what they have to say.
  7. Follow up. A good conversation at a networking event is just the beginning. To carry on that relationship afterwards make sure to ask the best way to stay in touch and contact them within a few days to keep the relationship going.

Machulin Marketing believes that networking is a skill which entrepreneurs must master in order to further their career. “As a young entrepreneur, networking can sometimes be intimidating. But it is crucial that people capitalize on every opportunity they have to build and nurture networking links as they can prove to be hugely beneficial in future,” said CEO at Machulin Marketing, Alejandro Paniagua.

Machulin Marketing is an an outsourced sales and marketing firm based in Tampa, Florida. The firm specializes in a unique form of marketing whereby they connect with consumers on a personal level, on behalf of their clients’ brands through in-person promotions.